FROM TRADE TO EMPIRE
Enterprise-level leverage for home service contractors.
Build systems that scale. Escape the operator’s prison.
Turn your business into a sellable asset.
The Manifesto
This isn’t a lecture. It’s a mirror—and a plan. If you’re building something real, you deserve systems that work as hard as you do.
You didn’t start your trade to be chained to calendars, payroll stress, and nonstop calls. You wanted freedom, control, and a business that rewards your effort.
Momentum without structure becomes a cage. The good news—cages are engineered. Which means they can be re-engineered.
Turn effort into consistency: steady cash flow, durable margins, and a company that runs with or without you.
The 10 Silent Killers
Problems that quietly cap growth—and the playbook to fix each one. Find the one that hits home. Start there this week.
The Digital Sharecropper
Renting customers from lead platforms keeps you dependent.
Own the demand: SEO + direct response + referrals. Capture to CRM. 90-day nurture. Quarterly reactivation.
Reasonable Pricing
“Fair” rates quietly erase margin.
Price by value. Minimums, after-hours premium, tiered options. Track close rate & average ticket—not quotes.
The Cash-Poor King
Busy on paper, tight on cash.
Deposits, milestone billing, card-on-file. Auto reminders at D-1/D-3/D-7. Weekly receivables review.
Cult of the Owner
If everything flows through you, growth stalls.
Document top 10 processes. Assign owner + KPI per process. Weekly 30-min review—no rescuing.
Profitless Prosperity
Full calendars, thin margins.
Cull low-margin SKUs. Bundle high-value offers. Weekly job-type margin report—kill bottom 10%.
The Craftsman’s Curse
Skill ≠ scale. The best marketer wins.
Pipeline: inbound → follow-up → close. Two-call close script. Track show rate & win rate.
Tyranny of Urgent
Firefighting replaces strategy.
CEO calendar: daily ops block, weekly strategy block. Friday after noon = no-fire rule.
Hope Marketing
“Do great work and hope” isn’t a system.
Cadenced demand engine: ads + referrals + local partners + 2 posts/week. 30-day campaign calendar.
The Invisible Ceiling
Growth stalls when a system breaks.
One constraint/month: leads, close, throughput, cash. Fix → standardize SOP → move on.
Operator’s Prison
If freedom requires your presence, it isn’t freedom.
Replace yourself in one seat/quarter. Process → person → metric. Weekly scorecard review.
Partnership Tiers
Choose the level that matches your stage. Each tier installs systems that compound—so the business serves your life, not the other way around.
Killer Assessment
- 10 Silent Killers audit
- Custom growth roadmap
- Pricing optimization review
- Cash flow assessment
- 90-day action plan
System Builder
- Predictable marketing machine
- Sales process automation
- Team training & SOPs
- Cash flow optimization
- 6-month implementation
- Weekly strategy calls
Equity Partner
- Full business transformation
- Aligned equity structure
- Exit strategy planning
- Multi-location scaling
- 18-month intensive
- Direct founder access
Battle-Tested Results
HVAC CONTRACTOR
Installed automated follow-up, tightened quoting, reduced response time. Tripled conversion in 90 days.
ROOFING COMPANY
Implemented deposits + progress payments + card-on-file. Receivables collapsed from 56 to 8 days.
ELECTRICAL CONTRACTOR
Standardized scheduling + materials + QA. Owner at 30 hrs/week. 160% revenue growth in 18 months.
PLUMBING SERVICE
Trimmed low-margin work, repositioned offers, trained upsell scripts. 9× profit improvement.
Engineered for Growth.
Designed for Exit.
Target a 3–5× growth trajectory within 24 months. Build a sellable asset that runs with or without you—and keep the option to exit on your terms.
Confidential application. No obligations until you choose.